Maximize, Optimize, Analyze

The core value of Search Engine Optimization is in research and knowledge. If you cannot track your site's successes and failures, there is no way to know what is working for you. Even though it may seem like a given with any other marketing effort, many companies do little in the way of Web analytics. It is of dire importance that in-depth data be collected and proper analysis done if a site is going to be truly successful.

Ranking and Traffic Analysis

With a combination of intensive search engine ranking reports and traffic analysis, a site can find its true potential. In all forms of marketing, customer and sales data is invaluable (and in most cases required) to growing sales. If you do not understand your customers, how they found you, what they are looking for, and what aspects of the site are failing, how can you possibly grow your business? There is always luck, but who wants to place their whole company at the mercy of luck?

We employ a system of in-house and third-party tools to maximize all facets of online marketing. Through collection and analysis of user data, it is possible to provide better service through your web site while increasing click-through rates on PPC, maximize the number of leads you receive, and better cater to the needs of your customers. Good analysis and targeting is key to a successful site.

All TreeHouseSEO campaigns come with complete ranking reporting and analysis.

PPC Analytics

Of all Web marketing campaigns, pay-per-click (PPC) marketing may be the most reliant on continual analysis and adjustment. Search engine optimization relies mainly on keyword selection whereas PPC success relies on keyword selection, bid price, ad text effectiveness, and keyword conversion. Because organic rankings are essentially free, there is more flexibility with the analysis. PPC, however, can be a huge money sink if not done correctly.

How exactly does a PPC campaign become successful? Analysis. Adjustment. Analysis. Adaptation. Analysis. If you don't know what works, it is doubtful PPC will work for your site. Because there are almost infinite combinations of keywords, industries, and text ads, there is no silver bullet. Only through in-depth analysis can a site owner create a powerful campaign.

All TreeHouse PPC campaigns come with complete PPC analysis and planning.

Behavioral Marketing

The single, most powerful means of analytics for a money-making site is behavioral marketing. What is 'behavioral marketing'? Basically, behavioral marketing provides a way to provide information, services, and products to people based on who they are, what they do on the site, and what they are looking for. It is the highest form of targeted marketing. For example, let's say a site sells products to both consumers and businesses, but these products do not overlap. When a consumer visits the site, it would be ideal to provide them with the consumer products and information and not the business side. With a good behavioral marketing program, we can determine that they are in fact a consumer and properly serve them. The end goal is to understand and get to know the users and provide them with the content they are seeking.

Our behavioral marketing programs will help you find out:

1.) Who are your users?
2.) What do your users want?
3.) What parts of the site work?
4.) Which users are good leads?