We believe that communication has more impact on workflow than any other aspect. It is important for Web page design to be effective that the client understands what we are doing and why. We also must understand exactly what the client is expecting in regards to the site and its layout and purpose. To facilitate this, we incorporate the following into custom Web design projects. Please note that TreeHouse SEM performs creative Web design and procedures are tailored to meet the needs the specific needs of the client. Campaign inclusions may vary.

Effective Web design and development has its roots in proper communication with the client. To facilitate the inclusion of client ideas and purposes for the site, we schedule a series of creative Web design sessions with the client. This basically entails learning all the whys and whats so that we can figure out the hows. We don't feel a good Web design company can possibly understand the client without scheduling sessions to talk with them. We include clients as much as possible in our Web page design to determine the following items:

• What is the purpose of the site?
• Who is the target audience of the site?
• Who are your competitors?
• What sites do you think are effective?
• What is the end goal of the Web site?

Gathering this information prior to work ensure effective Web design and development that does not get delayed due to miscommunications.

All of our Web page design clients get some form of user experience research. The goal of any business Web site is to make money. To do that, we have to determine the revenue source and how we will convert traffic into money. The user experience portion of our custom Web design is the engine that drives Return on Investment (ROI). We also build wire frames based on prior creative sessions to ensure that the site is headed in the right direction prior to designing. This ensures that Web design and development is on the right track and saves us a lot of wasted time redesigning portions of the site.

Generally, we try to create as many design comps as the contract allows. Custom Web design can be difficult due to the wide variety of possible designs and we feel that the client should see as many as possible prior to selecting one. The comps are created with the creative sessions, the wireframes, and the user experience research. Our Web page design is then based off the selected comp and moves into custom Web design. Our multiple comps based off the user experience and creative sessions is what makes us the premiere Web design company.

All of our Web page design projects are viewed by our search engine optimization engineers whether or not TreeHouse SEM is providing SEO services. We guarantee that all produced sites are SEO-friendly. SEO Web design is our core competency and we provide it to all of our clients. We also use only ethical Web design techniques. To learn more about SEO Web design techniques and our methodology, please see our SEO pages.

We are also currently offering discounts to local San Diego businesses. Our San Diego Web design campaigns are top notch. To learn more, please contact us.