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 Maximizing Your Budget
Properly managing a PPC campaign is the key to maximizing your budget and your return on investment. There are hundreds of cases of large businesses spending tens of thousands of dollars a month on a campaign that is producing less traffic and business than a small site with 1/20th the budget who maximizes their campaign. PPC is not the venue for 'throwing money' at a problem. Spending more does not always bring in more (and better) traffic. In most cases, a poorly run PPC campaign can be a terrible money sink. Choosing the proper keywords, creating good targeted landing pages, and applying the proper analytics tools are all critical to the success of the campaign.
 TreeHouse can help maximize all ranges of PPC budgets in most industries. Whether you already have an in-house team managing your PPC accounts or use a smaller PPC budget to help visibility, Treehouse can work with you to maximize the return on your investment. Take the guesswork out of it.
We also highly recommend clients use PPC in conjunction with good SEO work to maximize the return on the site as a whole. When planned correctly, PPC and SEO campaigns can be powerful supplements to eachother. There is a mentality that the two are in conflict, but we have found this is not the case.
Professional PPC Management
A professional eye can make huge a huge difference. We've worked with clients is practically every industry with every budget range. A large portion of good PPC knowledge is earned through research and testing. No one thing will work for everyone. Just like SEO, there is no silver bullet that will take your returns from poor to spectacular over night. Through continuous testing, however, a good base can be developed that will provide the best possible starting point. Then, industry research plays the biggest role. What are your prospective users looking for? How are they searching for it? Combining intensive industry research with the client's expertise creates a perfect picture for our team to build your campaign with.
An important tool for maximizing the feectiveness of your PPC campaign is continuous analysis. If you do not continually review and enhance your PPC campaign, you will inevitably fall behind. A successful PPC campaign requires 'rolling with the punches'. If something isn't working, change it. This is in contrast to an SEO campaign that takes time and patience. PPC changes can be seen very quickly. Continuous monitoring and revision take a lot of time and effort. This is why we have a team dedicated to maximizing the value of your PPC campaigns.
PPC in Conjunction with SEO
There are positives and negatives to SEO and PPC. Fortunatly, the negatives of each are counteracted by the positives of the other. SEO brings in more traffic, but takes time and patience. PPC requires payment for traffic, but is fast. If you merge these two campaigns together, you have complimenting serives. Many companies find that waiting for their organic rankings is no where near as bad when they are also engaged in a powerful PPC campaign on those same keywords. PPC provides a lot of extra visibility as well after the rankings from SEO have arrived. Having top organic and PPC listings provides a huge amount of visibility for your company. The branding possibilities are incredible.
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