Many clients do not have the resources to implement a full-scale optimization campaign and maintain it using their own staff nor do they want to send their employees to training seminars sponsored by obscure search engine optimization companies. For these clients, we are now able to develop a campaign strategy and implement it in-house. We can take the work off your hands and give you the peace of mind to know that the optimization will be implemented in full. It is very important that you carefully select an SEO service. Not all SEO services are created equal and not all search engine optimization companies have the experience to work on your site.

SEO Company

Choosing an SEO company to access and make changes to your site is a big choice. A prospective SEO service should be forthcoming with information about changes they intend to make. You should never trust an SEO company with the keys to the front door with no knowledge of what they will do once they get in. Also, ask yourself if the SEO company will work with your developers to ensure that your company will have the knowledge in-house to make changes to the site once the optimization is completed. It's often a good choice to ask to speak with the search engine optimization specialist who will be doing the work on your site. A good relationship between SEO service and client makes the campaign much smoother.

Our team of search engine optimization specialists has years of experience in most Web languages and platforms and with the whole array of campaign sizes from small informational sites to large-scale online shopping malls. TreeHouse will review your site with you to determine what SEO service is best for you and if the site is a candiate for an in-house SEO campaign.

Languages		Platforms
HTML, PHP, ASP, .NET, ColdFusion, JSP		Apache, IIS
Databases		Other
mySQL, SQL		mod_rewrite, ISAPI filters

Frequently Asked Questions

What are the requirements for in-house optimization?

An SEO company will need full access to either the live site or a cloned development site to implement the optimization. We can work with any of the languages and platforms listed above. We can make exceptions to this, so please contact us if your site has any special needs outside of that list. We will also need to have a technical contact at your company if we have any questions about the site. Our search engine optimization specialist will review the specifications and determine whether the site can be optimized in-house or not. All SEO services are tailored to meet the needs of the client, so we often discuss the site in-depth prior to signing.

What are the timelines for in-house optimization?

Because timelines are dependant on the scope and size of the campaign as well as the design and code of the site, it is hard to estimate a general time frame and project deadlines vary between client and SEO company. All TreeHouse project timelines are customized and laid out after review of the site. Generally, a site can take between 14 days and 90 days to optimize. Each TreeHouse search engine optimization specialist prides him/herself on being flexible and efficient. No other SEO company can provide dependable and efficient timelines as TreeHouse SEM does. It should also be noted that all TreeHouse SEO services are custom built so timelines vary between client depending on the scope of the project.

Which is better, in-house optimization or consultation?

It depends on your company's internal resources and what you want from the campaign. If you have the resources and would like your employees to learn more about optimization throughout the campaign, consultation may be a better choice. If you do not want to designate the resources and want the assurance of having our experienced in-house staff working on the project, in-house optimization is for you. Sites with serious design considerations and large-scale restructuring may need to be a hybrid in-house/consulting campaign. Please contact us to find out which works for your site. A TreeHouse search engine optimization specialist will assess the site and determine whether or not it is a candiate for in-house optimization.

Many SEO firms provide either consulting or in-house SEO services. Be sure to find out ahead of time if the SEO company can meet your unique needs for implementation. TreeHouse SEM works with clients with all access levels. If you are willing to work with us, we are willing to work with you to make it happen. Our search engine optimization specialists have taken on and conquered many different challenges relating to optimization and would love to assess your site.

Will consulting or in-house optimization provide a better optimization?

An SEO company should consider 'optimal' as the ultimate goal for any site. It does not matter if it is implemented by the SEO firm or the client. TreeHouse SEM always provides frank optimization plans that assume all things are possible on the site. We do understand that it is the client's site though. If a client chooses not to implement some of the suggestions, then we will do our best to educate them so they understand that they are 'lessening' their campaign. TreeHouse SEM always works with the client to create a project plan with the greatest potential whether it is consulting or in-house optimization. Our search engine optimization specialists will do a complete assessment of the site and any campaign-breaking issues will be brought up prior to signing.

Is optimization the same with every SEO company?

Yes and no. Most SEO firms have a similar core that they derive their methods from. It's easier to compare SEO services to different makes/models of cars. They all make cars; so it could be said they are all doing the same thing. What they create, however, is very different. If a client wants to find the cheapest SEO service they can, they will be able to find it, but the results will be very different than if they were to use a reputable and professional SEO firm. In most cases, an SEO company will define 'optimal' as meaning 'follows our methodology completely'. The methodology is different between SEO firms so it follows that 'optimal' is different between SEO firms.

Another big difference is in the quality of search engine optimization companies. Many SEO companies hire engineers at near minimum wage and treat the optimization like an assembly line. It is important to request to talk to a search engine optimization specialist before signing to determine if they are qualified to work on your site. TreeHouse SEM search engine optimization specialists are well trained in all aspects of SEO and Web coding. We will be glad to assess your site ahead of time to ensure we can do the work in-house.