Search Engine Optimization Consulting
Our search engine optimization consulting services provide the very highest level organic optimization strategies for large companies and those that prefer to keep the development inside their own Web department. TreeHouse SEM consulting allows a client to improve search engine rankings and empowers their employees to retain the knowledge. Search engine consulting is generally done on a one on basis and often involves travel to meet with and train a client's entire web department. If you don’t want us to optimize your site in-house but you don’t need one on one consultation we can also provide thorough reviews of existing sites accompanied with training material.
 One on One consultation consists of a complete analysis and strategy layout for the site including keyword analysis, detailed implementation instructions, direct access to our lead analysts, and continuous quality assurance reviews with the goal of improved search engine rankings. Consultation is perfect for clients who not only want their site ranked, but would like the added value of our knowledge. Many find that a good knowledge of organic search engine optimization provides far more value than just having the optimization done outside the company.
We can provide optimization consultation for any size site in practically any industry. Many of our larger corporate clients prefer consultation for the value it gives to their employees. Instead of having Treehouse implement the optimization, their engineers learn about SEO and why we do what we do. The client then receives both rankings as well as more valuable employees. In this way, future business decisions can be made with improved search engine rankings in mind.
Choose, Learn, and Implement
Choosing a company for your search engine optimization consulting is a very important decision. With in-house optimization, the client is simply paying for an optimization plan and implementation of that plan. Search engine optimization consulting can be quite different. The selected SEO company must not only have a commanding knowledge of SEO and the engines and a powerful methodology, but they must also be able to convey this to the client in an efficient and easy-to-understand manner. It is important that you ask a prospective company if you can speak with the consultant who will be adminstering any training or code reviews. This will allow you to determine whether or not they will be a good fit with your company. Organic search engine optimization is not the easiest topic for many people and you want someone who will be easy to work with.
TreeHouse SEM search engine optimization campaigns generally include complete site analysis, customized project plan based on what does and does not need to be done, complete training documentation, regularly scheduled consultation calls, phone access to the consultation, and complete optimization QA and review. Organic search engine optimization is relative to the current state of the site and the individual needs of the client.
Frequently Asked Questions
How long does organic optimization consultation take?
A complete organic consultation campaign requires the client’s engineers to implement the optimization. Because of this, there is no standard timeline for every project. Some clients like to push hard and get all their optimization done in a few weeks. Some clients like to take a more phased approach and space it out over a few months. We can work with any timeline. Generally, analyzing a site and planning out a strategy with documentation takes 5-10 business days depending on the size and scope of the site.
What kind of suggestions will you make?
Our analysts will review the entire site including the site architecture, layout, linking, text content, and any existing code optimization. Depending on how the site is laid out, suggestions may include code-level changes (such as editing META headers), changes to the site architecture (navigation and linking), modifications to the text content, and changes to the layout of specific pages. All consultation campaigns are custom and vary greatly between sites. To be safe, you should assume that code-level changes and some design changes will be suggested.
All of our organic optimization campaigns are custom built to improve search engine rankings. The ammount of work required to achieve better rankings is totally dependant on the quality and state of the existing site. We always do our best to minimize the impact on your company resources.
What are the requirements for consultation?
The client must have the resources in-house to implement the optimization suggestions. This usually means having a Web developer in-house who is very familiar with the site and able to make the necessary changes. Because the client is actually implementing the optimization, there is no restriction on code language or platform.
Which is better, in-house organic optimization or consultation?
It depends on your company’s internal resources and what you want from the campaign. If you have the resources and would like your employees to learn more about optimization throughout the campaign, consultation may be a better choice. If you do not want to designate the resources and want the assurance of having our experienced in-house staff working on the project, in-house optimization is for you. Sites with serious design considerations and large-scale restructuring may need to be a hybrid in-house/consulting campaign. Please contact us to find out which works for your site.
Improved search engines rankings are based on the quality of your site in relation to the keywords. The means of implementation does not determine how effective the SEO campaign is overall.
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